Mojo was founded in 1996 to give downhill and suspension specific riders access to the best advice and equipment to suit their riding. In 1996 DH and full suspension riding was considered a weird little subgroup of the pastime of mountain biking - itself already a weird little subgroup of another pastime - cycling. Trying to get advice from shops more suited to deal with commuters and Christmas shoppers was a lost cause. If it wasn't made by Campagnolo or Colnago no-one wanted to help.
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