About the Business

We are a family run business, now into the fifth generation and have been serving the needs of cyclists for over 100 years. So in fairness, what we don't know about bikes isn't worth knowing. We figured it was about time that we shared our expertise and vast selection of products with all you home shoppers out there. We aim to cater for every type of cyclist, from those enthusiastic racers to the family out for a weekend ride in the sun. If you are looking to buy a complete bicycle or upgrade and replace parts we can provide you with all that you will need.

We figure that having a wide range of cycles to suit all our different customers is of the greatest importance. However, we also realise that having 101 brands all with different names for the same type of bike is just plain confusing! So, we have a solution, we stock selected brands to cover the full range without blowing our customers minds with the options available.

Location & Hours

1-3 Heigham Street

Norwich, NR2 4TE
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