About the Business

To stock the world's finest cycling products in an environment far removed from the typical bike shop; to view people as clients and not customers and to cultivate relationships and not merely transactions. In a traditional bike shop there always seems to be a glass cabinet somewhere, filled with the lightest, most finely engineered, best looking components - the good stuff. At Bespoke we don't have one of those - we don't need to. The entire shop is a jumbo version of that cabinet, packed full of high quality, top performing bikes and components.

Everything we sell is the best tool for the job, has a story behind it, and is something we've personally tried and tested: From cutting-edge technology in carbon, alloy or steel to the most mundane accessories, we are entirely focused on helping you get the most out of your cycling, whatever you want to achieve on the bike. We search the world for new products that will bring performance and enjoyment gains to our clients.

Location & Hours

59 Jermyn St

Pimlico, SW1Y 6LX
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